Abhijeet Anpat
About Abhijeet Anpat
Abhijeet Anpat serves as the AVP and Head of Product Design at Tata Group, where he has worked since 2021. He specializes in gamification and content creation, with a strong background in brand strategy and intellectual property development.
Work at Tata Group
Abhijeet Anpat serves as the Assistant Vice President and Head of Product Design at Tata Group. He has held this position since 2021 and is based in Mumbai, Maharashtra, India. In this role, he focuses on innovative product and experience design, leveraging his expertise in gamification and content creation to enhance the company's offerings.
Previous Experience in Game Production
Prior to his current role, Abhijeet Anpat worked at Tata Interactive Systems as a Game Producer and Senior Specialist from 2007 to 2008. During his tenure, he contributed to projects within a CMM Level 5 organization, gaining valuable experience in the gaming industry.
Experience at Yash Raj Films
Abhijeet Anpat held the position of General Manager for Creative Licensing and Brand Merchandising at Yash Raj Films from 2012 to 2016. In this role, he was responsible for overseeing brand marketing and licensing efforts, enhancing the company's creative output and market presence.
Role at SpaceToon Kids TV
From 2008 to 2012, Abhijeet Anpat worked as the Head of Intellectual Property and Content Producer at SpaceToon Kids TV, which is part of KAI, an animation company based in Hong Kong. His responsibilities included managing intellectual property and content production, contributing to the development of engaging media for children.
Education and Expertise
Abhijeet Anpat specializes in brand strategy, intellectual property development, and gamification. He utilizes design thinking methodologies to drive product development and foster collaboration within the creative industry. His diverse background in various sectors has equipped him with a comprehensive skill set in product design and brand management.