Abhishek Shah
About Abhishek Shah
Abhishek Shah is an experienced marketing professional currently serving as Head of Marketing for both the Indian Premier League's Delhi Capitals and BharatPe. With a background in engineering and an MBA in International Marketing and Finance, he has successfully built strong brands across various sectors, including FinTech and retail.
Current Roles at Tata Group
Abhishek Shah has been involved in marketing and business roles across various brands at Tata Group since 2011. His responsibilities include overseeing marketing strategies for Tanishq, Titan Watches, and international licensed brands. With over a decade of experience in this position, he has contributed to the brand's visibility and market presence.
Experience in Indian Premier League
Since 2019, Abhishek Shah has served as the Head of Marketing for Delhi Capitals in the Indian Premier League. In this role, he has been responsible for developing and implementing marketing strategies that engage fans and enhance the team's brand image within the competitive landscape of sports marketing.
Educational Background
Abhishek Shah holds a Bachelor of Engineering (BE) degree from the College of Engineering, Pune (BVU). He furthered his education by obtaining a Master of Business Administration (MBA) with dual majors in International Marketing and International Finance from the Indian Institute of Foreign Trade.
Previous Marketing Experience
Prior to his current roles, Abhishek Shah worked at various organizations. He was the Head of Digital Marketing at ShopClues for nine months in 2015-2016. He also held the position of Country Manager for Marketing, Brand, Web, and Media at IKEA Group since 2016. His experience includes working with startups and Fortune 100 companies, showcasing a diverse professional background.
Expertise in Market Expansion
Abhishek Shah has spent a significant portion of his career focusing on launching new countries for global brands ranked in the top 25. His expertise lies in international market expansion, where he has successfully driven marketing strategies tailored to the Indian market, including trade, retail, and digital marketing initiatives.