Anuradha Anupkumar
About Anuradha Anupkumar
Anuradha Anupkumar is a Senior Manager in Group Corporate Communications at Tata Group, where she has worked since 2015. She has extensive experience in content creation and strategy, having previously held positions at ELLE India and Worldwide Media Ltd.
Work at Tata Group
Anuradha Anupkumar has been serving as the Senior Manager for Group Corporate Communications at Tata Group since 2015. In this role, she has focused on developing and implementing communication strategies that align with the company's objectives. Anupkumar played a key role in creating the content strategy for the Tata Group's corporate website during its 150th anniversary. Additionally, she has collaborated with various agencies to ensure that the content produced meets the communication goals of the organization.
Previous Experience in Corporate Communications
Prior to her current position, Anuradha Anupkumar worked at Worldwide Media Ltd. (Femina) as Chief Copy Editor from 2009 to 2014. In this capacity, she was responsible for overseeing content creation and editorial direction. Before that, she served as a Senior Correspondent at Bennett, Coleman and Co from 2006 to 2009, where she gained significant experience in journalism and content generation. Her earlier role as Copy Chief at ELLE, India for seven months in 2014 further solidified her expertise in the field.
Education and Expertise
Anuradha Anupkumar holds a Bachelor's degree in Mass Media from Kishanchand Chellaram College of Arts, Commerce and Science, which she completed from 2001 to 2004. She further advanced her education by obtaining a Master's degree in Communication and Journalism from the University of Mumbai between 2004 and 2006. Anupkumar specializes in creating content that adheres to SEO principles, ensuring that it aligns with business goals and enhances online visibility.
Content Strategy and Social Media Insights
In her role at Tata Group, Anuradha Anupkumar has utilized insights from social media listening tools and analytics to build a comprehensive social media strategy. Her experience encompasses generating and editing content across various platforms, including print, websites, social media, and blogs. This diverse skill set allows her to effectively communicate the Tata Group's messages and engage with its audience.