Esther Cabral
About Esther Cabral
Esther Cabral serves as the Senior Manager of Group Corporate Communications at Tata Group, where she has worked since 2018. She is recognized for her achievements in digital marketing, including winning awards for integrated media campaigns and social media strategies targeting younger audiences.
Work at Tata Group
Esther Cabral has been serving as the Senior Manager of Group Corporate Communications at Tata Group since 2018. In this role, she has focused on enhancing the company's communication strategies and brand presence. Her responsibilities include reimagining the Tata Group's social media strategy to engage millennial and Gen Z audiences effectively. She has also organized knowledge exchange sessions across Tata Group companies to promote learning and collaboration. Additionally, she contributed to the Tata Review magazine, which is distributed to both internal and external stakeholders.
Education and Expertise
Esther Cabral holds a Master of Science in Marketing and Brand Management from Oxford Brookes University, which she completed in 2023. She also earned a Post Graduate Diploma in Business Administration with a focus on Media and Advertising from the Welingkar Institute of Management, graduating in 2017. Her academic background is complemented by a Bachelor in Mass Media from Sophia College, Mumbai, which she completed in 2011. This educational foundation supports her expertise in corporate communications and brand management.
Previous Work Experience
Before her current role at Tata Group, Esther Cabral worked as a Corporate Communications Specialist at Tata Consultancy Services from 2014 to 2018. She began her career as a Sub Editor at DNA Newspaper, Diligent Media Corporation Ltd., where she worked from 2011 to 2013. Following this, she served as a Sub Editor for Society Interiors at Magna Publishing Co. Ltd. from 2013 to 2014. Her diverse experience in media and communications has contributed to her current success in corporate communications.
Achievements in Digital Marketing
Esther Cabral received recognition for her work in digital marketing, winning the Best Integrated Media Campaign – Corporate at the Indian Digital Marketing Award in 2021 for the #LegendLivesOn campaign. Additionally, she was awarded the Gold Category for Best Corporate Brand on Social Media in India by Best Social Media Brands in 2020. These accolades highlight her effectiveness in developing impactful communication strategies.