Jayaa S
About Jayaa S
Jayaa S is the Deputy General Manager of Brand at Tata Group, where she has worked since 2021. With extensive experience in branding and market research, she previously held senior roles at Tata Group and ICICI Bank, contributing to the enhancement of Tata's brand equity and social responsibility initiatives.
Current Role at Tata Group
Currently, Jayaa S serves as the Deputy General Manager of Brand at Tata Group, a position she has held since 2021. She operates from Bombay House in Mumbai. In this role, she is responsible for enhancing the Tata brand's equity and reputation through various initiatives. Jayaa manages the Tata Women's Premier League, which highlights the group's commitment to social responsibility. Additionally, she oversees the Brand Track research, evaluating the global performance and perception of the Tata brand.
Previous Experience at Tata Group
Jayaa S has a significant tenure at Tata Group, having worked there in various capacities for a total of nine years. She began as a Manager of Brand from 2012 to 2017, where she developed branding strategies aligned with the company's vision. Subsequently, she advanced to the role of Senior Manager of Brand from 2017 to 2021. During her time, she leveraged her skills in market research to design effective branding strategies.
Experience at ICICI Bank
Before her tenure at Tata Group, Jayaa S worked at ICICI Bank as a Brand Manager from 2005 to 2012. In this role, she was responsible for managing the bank's branding efforts, contributing to the development and execution of marketing strategies that supported the bank's objectives. Her seven years at ICICI Bank provided her with extensive experience in brand management.
Education and Expertise
Jayaa S holds a Master of Management Studies (MMS) in Marketing from K J Somaiya Institute of Management Studies & Research, where she studied from 2002 to 2004. She also earned a Bachelor of Commerce (BCom) degree from R. A. Podar College of Commerce & Economics, completing her studies from 1997 to 2002. Her educational background has equipped her with a strong foundation in business and marketing principles.