Nikita Coutinho
About Nikita Coutinho
Nikita Coutinho is the Category Lead for Skin & Personal Care at Tata Group, having previously held various marketing and e-commerce roles in notable companies such as Plum Goodness, Beiersdorf, and Unilever. With a strong academic background in Business and Luxury Brand Management, Coutinho specializes in omni-channel strategies and consumer behavior in the beauty and personal care industry.
Current Role at Tata Group
Nikita Coutinho serves as the Category Lead for Skin & Personal Care at Tata Group. She has been in this position since 2023, contributing to the development and management of product categories within the skincare and personal care segments. Her role involves overseeing strategies that align with market trends and consumer preferences.
Previous Experience at Plum Goodness
Prior to her current role, Coutinho worked as the Marketing Manager for the Skin Category at Plum Goodness from 2022 to 2023. In this capacity, she managed marketing initiatives for brands under Pureplay Skin Sciences, including Plum, Plum Bodylovin’, and Phy, focusing on enhancing brand visibility and consumer engagement.
Ecommerce Management at Beiersdorf
From 2021 to 2022, Coutinho held the position of Ecommerce Manager for NIVEA at Beiersdorf in India. Her responsibilities included developing and executing online sales strategies to drive growth in the competitive skincare market.
Educational Background
Coutinho has a solid educational foundation in business and luxury brand management. She is pursuing a Master's degree in Luxury Brand Management at Domus Academy, having previously earned a Bachelor's degree in Business from the University of Mumbai. Her academic journey also includes studies at St. Xavier's College, where she completed her HSC with a focus on French.
Expertise in Consumer Behavior
Coutinho possesses expertise in consumer behavior across various segments, including luxury, prestige, premium, FMCG, CPG, and DTC. She has a strong understanding of omni-channel strategies in the beauty and personal care industry, which supports her passion for integrating product development with business strategy.