Nikitha Shiv

Nikitha Shiv

Manager Marketing & Customer Acquisitions @ Tata Group

About Nikitha Shiv

Nikitha Shiv is a Manager in Marketing and Customer Acquisitions at Tata Group, with a diverse background in marketing, business development, and technology. She has founded multiple companies and held various roles in organizations such as Calm India, upGrad, and Louis Philippe.

Work at Tata Group

Currently, Nikitha Shiv serves as the Manager of Marketing and Customer Acquisitions at Tata Group. She has held this position since 2023, contributing to the company's marketing strategies and customer engagement initiatives. Her role involves developing marketing campaigns and acquiring new customers to drive business growth.

Previous Experience in Marketing and Business Development

Nikitha Shiv has a diverse background in marketing and business development. She worked at Dunzo as a Senior Manager in the Growth Team from 2022 to 2023. Prior to that, she was the Brand and Marketing Manager at Louis Philippe from 2020 to 2022. Additionally, she served as the Business Development Lead - Global at Zinnov for seven months in 2020.

Entrepreneurial Background

Nikitha has a strong entrepreneurial background, having founded three companies. She was the Founder and CEO of Calm India from 2017 to 2018 and The Mana Network from 2018 to 2020. These ventures reflect her ability to identify market opportunities and drive business initiatives.

Educational Qualifications

Nikitha Shiv studied at the Indian Institute of Management, Kozhikode, where she is currently enrolled in the Advanced Business Management Program, expected to complete in 2024. She also holds a Bachelor's degree in Information and Communication Technology from Manipal Institute of Technology, which she completed in 2015.

Technical and Communication Skills

Nikitha possesses a strong technical background, having worked as a Software Engineer at Dell EMC from 2015 to 2017. Her technical expertise complements her marketing skills. She utilizes exemplary communication skills and in-person meetings to establish a presence and build a positive brand, fostering continuous client engagement through strategic planning and networking.

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