Brady Cale
About Brady Cale
Brady Cale: Chief Technology Officer
Brady Cale serves as the Chief Technology Officer. In this role, he is responsible for driving the technological strategy and overseeing the technology infrastructure. His leadership focuses on enhancing technology initiatives to support business objectives.
Brady Cale's Career at ProvideCommerce
Brady Cale previously held multiple senior leadership roles at ProvideCommerce, an e-commerce company based in San Diego, CA. He led the full suite of ProvideCommerce brands, including ProFlowers, Sincerely, Personal Creations, Shari’s Berries, and RedEnvelope, as the Chief Technology Officer. His strategic direction played a key role in scaling the business from $80 million in revenue to over $700 million.
Brady Cale's Role as General Manager of Sincerely
As General Manager of Sincerely, a division of ProvideCommerce, Brady Cale was responsible for overall business unit strategy, product, and operations. His expertise in business strategy contributed significantly to the division's growth and integration within ProvideCommerce.
Leadership of ProvideCommerce Technology Team
Brady Cale led a 175-person technology team at ProvideCommerce. Under his leadership, the technology platform supported rapid business growth, scaling the company’s revenue from $80 million to more than $700 million. His role involved overseeing technology initiatives that aligned with business goals.
Personal Interests of Brady Cale
Outside of his professional life, Brady Cale enjoys spending time with his family, particularly chasing after his three toddlers with his wife. He also likes attending Warriors or Giants games with friends and family.