John Mark Purcell
About John Mark Purcell
John Mark Purcell serves as the Head of Growth at Tavus, where he has worked since 2023. He has held various marketing and growth roles at companies such as LoftSmart, Blink Health, and Merkle, and has a background in international relations from his studies at Austin College.
Current Role at Tavus
John Mark Purcell serves as the Head of Growth at Tavus since 2023. In this role, he focuses on optimizing growth strategies through a hybrid work model, which combines both in-office and remote work. His position allows him to leverage Tavus' backing by prominent Silicon Valley firms, including Sequoia, Scale, and Y-Combinator, to drive growth initiatives effectively.
Previous Experience in Marketing and Growth
Prior to his current role, John Mark Purcell held several significant positions in marketing and growth. He worked as the Chief Marketing Officer at LoftSmart from 2018 to 2020 and as the Director of Performance Marketing at Blink Health from 2016 to 2018. Additionally, he was part of the founding team and served as CMO at Table22 from 2020 to 2022, contributing to the growth and marketing strategies of these organizations.
Background in Media and Analytics
John Mark Purcell has a solid background in media and analytics, having worked as a Media Analyst at iCrossing from 2012 to 2013. He also held multiple roles at Merkle, including Associate Director and Senior Account Manager, where he focused on search marketing. His experience in these positions has equipped him with valuable insights into data-driven marketing strategies.
Education and International Experience
John Mark Purcell studied at Austin College, earning a degree in Business and Technology with a focus on International Relations from 2006 to 2010. He also studied at IES Paris, which further enhanced his global perspective. Additionally, he served as a Fulbright participant in Korea from 2010 to 2011, gaining international experience that informs his approach to growth strategies.