Colby Heiner
About Colby Heiner
Colby Heiner serves as the Head of Product Marketing at TaxBit, a position he has held since 2022. He has extensive experience in product marketing, having worked at notable companies such as Google and VMware.
Work at TaxBit
Colby Heiner has been serving as the Head of Product Marketing at TaxBit since 2022. In this role, he focuses on developing and executing marketing strategies that align with the company's goals in the cryptocurrency tax software sector. His leadership aims to enhance product visibility and drive market growth within the Salt Lake City Metropolitan Area.
Previous Experience at Google
Before joining TaxBit, Colby Heiner held multiple positions at Google. He worked as the Global Product Lead from 2019 to 2022, where he was responsible for guiding product strategy and execution. Additionally, he served as the Head of Global Display Solutions for a brief period in 2021 to 2022, overseeing display advertising initiatives.
Background in Product Marketing at VMware
Colby Heiner's experience at VMware spanned from 2014 to 2019, where he held various roles, including Product Line Marketing Manager and Senior Product Marketing Manager. His responsibilities included managing product marketing strategies and collaborating with engineering teams to ensure product alignment with customer needs. He also completed a Product Marketing Internship at VMware in 2013.
Education and Expertise
Colby Heiner earned his Master of Business Administration (MBA) from UCLA Anderson School of Management, studying from 2012 to 2014. He also holds a Bachelor's degree in Business Management with a focus on Finance from Brigham Young University. His educational background supports his expertise in product marketing and financial operations.
Mentorship and Leadership Philosophy
Colby Heiner values mentorship and actively engages in guiding teams. He finds mentoring to be both motivating and rewarding, emphasizing the importance of stakeholder management and partnership in market growth. He believes in making data-driven decisions while recognizing the need for timely actions.