Christy Miller
About Christy Miller
Christy Miller is the Client Experience Insights & Communications Manager at TD Ameritrade, with extensive experience in marketing, customer experience, and business intelligence roles across various organizations.
Current Role at TD Ameritrade
Christy Miller is currently serving as the Client Experience Insights & Communications Manager at TD Ameritrade since 2018. She is responsible for leading cross-functional Client Experience (CX) Councils, testing new ideas, prioritizing requests, and monitoring the impact of various initiatives. Christy crafts storylines and acts as the storyteller for the retail client experience, preparing materials for Retail leadership, the SOC, and the BOD. Her role involves reporting impacts, assessing opportunities, and providing recommendations for CX program improvements.
Previous Roles at Scottrade
Christy Miller worked at Scottrade as the Marketing & Customer Experience Research Manager from 2016 to 2017. Before that, she served as the Sr. Voice of Customer (VOC) Research Analyst from 2015 to 2016. Her responsibilities at Scottrade included overseeing marketing strategies and conducting customer experience research to enhance the company's service offerings.
Early Career at Maritz and AVALA Marketing Group
Christy Miller has a rich history of experience, having worked at Maritz from 2006 to 2014 in roles such as Business Intelligence Manager, VOC Strategist, and Market Intelligence Analyst. She also worked at AVALA Marketing Group as a Sr. Research Specialist from 2002 to 2006. These roles contributed to her expertise in market intelligence, customer experience, and business intelligence.
Education Background
Christy Miller completed her BSBA with an emphasis in Marketing from the University of Missouri-Saint Louis, studying from 1994 to 1997. Prior to this, she attended Meramec from 1992 to 1994, where she studied Communication Arts specializing in Advertising/PR. This educational foundation has significantly contributed to her career in client experience and marketing.
Professional Contributions and Initiatives
Christy Miller authored a Retail CX Whitepaper titled 'Our journey to compete and win on Client Experience – FY19 year in review,' outlining TD Ameritrade's success strategies. She participated in a Forrester interview titled 'How Companies Improved Their CX Index Scores' in 2019 and attended the Medallia Summit. Christy also completed Forrester’s CX Pro Certificate and participated in a Forrester-hosted cross-functional CX workshop, which led to the development of new CX Principles.