Hilary Herrig
About Hilary Herrig
Hilary Herrig is a Manager, Campaign Analyst at TD Ameritrade with extensive experience in business intelligence and data visualization.
Title: Manager, Campaign Analyst
Hilary Herrig serves as the Manager, Campaign Analyst at TD Ameritrade. In this role, she is responsible for overseeing campaign analytics, leveraging data to assess the effectiveness of marketing efforts and optimize performance. Her expertise includes developing interactive data visualizations using Tableau to support data-driven decision-making and automating recurring data processes to increase efficiency.
Education and Expertise in Business Administration
Hilary Herrig attained a Bachelor of Science (B.S.) in Business Administration from Peru State College, where she studied from 2006 to 2010. Her academic foundation in business administration has supported a career that spans multiple roles in analytics and customer information management. She is skilled in using SQL, SAS, and Tableau for data analysis and visualization, bringing a strong technical acumen to her roles.
Professional Background in Analytics and Business Intelligence
Hilary Herrig has an extensive professional background in analytics and business intelligence. She previously worked as Manager of Business Intelligence at Physicians Mutual from 2020 to 2021. Prior to this, she served as Manager, Campaign Interaction at TD Ameritrade from 2015 to 2020 and held the position of Sr. Customer Information Management Analyst at First National Bank of Omaha from 2013 to 2015. Her roles have consistently involved leveraging data to drive business insights and improve customer engagement.
Experience with Quality Assurance and Customer Service
Before advancing to managerial roles, Hilary Herrig accumulated significant experience in quality assurance and customer service. She worked as a Quality Assurance Support Analyst at West Corporation from 2011 to 2013, ensuring the reliability and accuracy of business processes. Additionally, she was a Customer Service Associate IV at Lowe's Home Improvement from 2007 to 2013, where she provided frontline support and enhanced customer service operations.
Skills in Behavior-Based Marketing and Segmentation Strategies
Hilary Herrig brings expertise in behavior-based marketing and segmentation strategies to her current role. She engages with business partners to identify analytics opportunities and develop reporting requirements, ensuring that marketing efforts are targeted and effective. Her focus on creating actionable insights helps drive strategic initiatives and optimize marketing campaigns.