Liz Wren
About Liz Wren
Liz Wren is the Manager of Customer Analytics & Insights at TD Ameritrade, with extensive experience in marketing analytics and database management.
Current Role at TD Ameritrade
Liz Wren serves as the Manager of Customer Analytics & Insights at TD Ameritrade. She has held this position since 2014 and is based in Jersey City, NJ. In this role, Liz is responsible for overseeing data analysis and insights to enhance customer experiences and drive strategic initiatives. Her work focuses on leveraging customer data to provide actionable insights that support the company's growth and customer engagement strategies.
Experience at Ogilvy & Mather
Before joining TD Ameritrade, Liz Wren worked at Ogilvy & Mather as a Senior Consultant in Marketing Analytics from 2009 to 2014. Throughout her five-year tenure, she specialized in marketing analytics, helping to optimize marketing campaigns and strategies through data-driven insights. Her contributions included analyzing marketing performance and offering recommendations to improve client outcomes.
Role at Hachette Filipacchi Media
Liz Wren was employed by Hachette Filipacchi Media as a Database Director from 2007 to 2009. During her two years at the company, she managed the organization’s database operations. Her responsibilities included overseeing database management systems, ensuring data integrity, and implementing solutions to streamline data processes and enhance operational efficiency.
Position at Time Inc.
From 1997 to 2007, Liz Wren served as a Database Manager at Time Inc. Over her ten-year tenure, she handled critical database management functions, focusing on data accuracy and accessibility. Her role encompassed maintaining large datasets, supporting business intelligence efforts, and implementing database solutions to meet the company’s needs.
Marketing Manager at NYNEX
Liz Wren began her career at NYNEX, where she worked as a Marketing Manager from 1990 to 1997. Her seven-year span at NYNEX involved managing various marketing initiatives. She was responsible for developing marketing strategies and campaigns aimed at boosting customer acquisition and retention. Her role required a deep understanding of market trends and customer behavior.