Megan Petersen
About Megan Petersen
Megan Petersen is the Brand Strategy Manager at TD Ameritrade, with extensive experience in content marketing, publications management, and interactive design.
Title and Role
Megan Petersen is the Brand Strategy Manager at TD Ameritrade. She has been in this role since 2019, working in the Greater Omaha Area.
Previous Work Experience
Prior to her current role, Megan Petersen has held several positions at TD Ameritrade. She served as the Senior Manager for Content Marketing from 2016 to 2019, Publications Manager from 2014 to 2016, and Interactive Designer from 2009 to 2014. Before joining TD Ameritrade, she worked as a Marketing Officer at Great Western Bank from 2005 to 2009.
Education and Expertise
Megan Petersen studied Graphic Design and Computer Science at Wayne State College, where she earned a Bachelor of Science degree in 2005.
Brand Development Initiatives
Megan Petersen has led the development of brand guidelines at TD Ameritrade, effectively managing both internal and external agency resources. She conducts qualitative and quantitative research to uncover consumer insights for branding and communications efforts.
Partnerships and Consumer Experience
In her role, Megan Petersen collaborates with the Legal/IP team to evaluate naming, URL, and trademark requests. She ensures a consistent brand narrative across all communication channels, aligning with customer experience principles. Her work focuses on branding initiatives for TD Ameritrade Network, International, Workplace, and Talent branding.