Sudha Trala
About Sudha Trala
Sudha Trala is a Senior Specialist and User Experience Lead at TD Ameritrade, with extensive experience in user experience design across various companies and industries.
Current Role at TD Ameritrade
Sudha Trala currently holds the position of Senior Specialist, User Experience Lead at TD Ameritrade. Based in Omaha, Nebraska, she has been with the company since 2017. In this role, she is responsible for leading user experience initiatives and projects, aiming to enhance the overall user interface and interaction design for TD Ameritrade's various platforms and services.
Previous Experience at Thomson Reuters
Before joining TD Ameritrade, Sudha Trala was a Senior User Experience Designer at Thomson Reuters from 2015 to 2017. Located in New York, New York, she spent two years focusing on improving user interfaces and ensuring a seamless user experience across Thomson Reuters' digital products.
Academic Background in Design and Engineering
Sudha Trala studied at the University of Washington in 2010, where she focused on Design and Engineering. Prior to that, she attended the Rochester Institute of Technology, achieving a Bachelor of Science degree. Her education provided a solid foundation in design principles, which has been instrumental in her various roles in user experience and interaction design.
Experience at Barracuda Networks
Sudha Trala worked as a User Experience Architect at Barracuda Networks (NYSE: CUDA) from 2014 to 2015. Based in Campbell, California, she spent one year developing and refining user interfaces to improve product usability and customer satisfaction.
Roles in User Experience Design
Trala has held various roles in the field of user experience design. She worked at Proquest as a User Experience Specialist for five months in 2012. At Catalyst, she was engaged as a User Experience Design Contractor for two months from 2011 to 2012. Prior roles include Interaction Designer at Paychex and a User Experience Designer at Monster. These positions have cumulatively built her extensive expertise in user interface design and usability.