William Delson
About William Delson
William Delson is the Senior Manager of Audience Development and Activation at TD Ameritrade, with extensive experience in digital analytics and marketing roles across various organizations in the Greater New York City Area.
Title and Current Role
William Delson is currently serving as the Senior Manager of Audience Development and Activation at TD Ameritrade. He has been in this role since 2019, based in Jersey City, New Jersey. His responsibilities include leading initiatives to improve audience structure, message relevancy, and tactical frequency management.
Previous Experience at AIG
William Delson worked as a Senior Business Analyst in Digital Analytics at AIG from 2013 to 2019. During his six-year tenure in the Greater New York City Area, he developed advanced customer segmentation strategies to build cross-channel audiences, primarily focusing on increasing revenue from existing clients through re-engagement.
Earlier Career Roles
Before his time at AIG, William Delson held several significant positions. From 2009 to 2012, he worked as a Senior Marketing Data Coordinator at Pillsbury Winthrop Shaw Pittman LLP. Prior to that, he was an Assistant Online Marketing Manager at White & Case from 2004 to 2009. In 2003, he briefly worked at SCHWARTZAPFEL LAWYERS PC as a Content Producer and Web Editor, and he also served as a Business Operations Manager (Contract Consulting) at the United States Tennis Association (USTA) in 2002.
Education
William Delson studied at Vassar College, where he completed a Bachelor of Arts in English. This educational background provided him with analytical and communication skills that have been valuable throughout his career.
Noteworthy Projects and Initiatives
During his time at TD Ameritrade, William Delson led several key initiatives. He was instrumental in revising overlapping client audiences into a mutually exclusive structure to enhance message relevancy. He also transitioned vendor services to in-house functionality, leading to cost savings of over $250,000. Additionally, as a Product Owner for Adobe Audience Manager, he focused on creating personalized client experiences using real-time behavioral signals and led efforts towards the adoption of Customer Data Platforms (CDP) for cookieless targeting solutions.