Charbel Alasmar (Aka Moreno)
About Charbel Alasmar (Aka Moreno)
Charbel Alasmar, also known as Moreno, is a Senior Change Management Analyst at TD Insurance, specializing in Digital Journey, Business Architecture, and Centralized Project Management. He has a diverse background in language instruction and customer service, along with extensive studies in behavioral design and music production.
Work at TD Insurance
Currently, Charbel Alasmar works at TD Insurance as a Senior Change Management Analyst specializing in Digital Journey, Business Architecture, and Centralized Project Management. He has held this position since 2020, contributing to the organization for four years. His responsibilities include creating and implementing change management strategies to facilitate employee adaptation to changes. He collaborates closely with project teams and business partners to enhance the employee experience during change initiatives. Charbel also leads the assessment of change tactic feasibility and urgency, prioritizing Organizational Change Management activities.
Previous Experience at TD
Charbel Alasmar has extensive experience at TD, having worked in various roles from 2004 to 2018. He started as a Credit Card Customer Service Representative in Montreal and transitioned to a Retail Visa Credit Officer for a brief period. He then served as a Facilitator I and later as a Lead Facilitator, contributing to employee training and development for a decade. His last role before joining TD Insurance was as a Senior Change Management Analyst in Business Transformation, where he worked from 2018 to 2020.
Education and Expertise
Charbel has pursued diverse educational opportunities. He studied at the Behavioral Design Academy of AlterSpark, where he earned Mastery Certificates in Emotional Design Psychology & Neuroscience and Psychology for Digital Behavior Change in 2021. He also completed a program at TD Bank Learning and Development, achieving a certification in Facilitation in 2010. His academic background includes a degree in Political Science and Law from Lebanese University. Additionally, he has studied multiple languages and teaching methodologies at Berlitz Language Center.
Language Instruction Background
Charbel has a significant background in language instruction, having worked at Berlitz Canada in various capacities. From 1998 to 2004, he taught multiple languages, including Portuguese, Italian, French, and Spanish, in Ottawa and Toronto. His experience in language instruction has equipped him with skills in communication and education, which he has applied in his roles at TD.
Music and Creative Pursuits
In addition to his professional career, Charbel Alasmar is involved in music production. He has released music on platforms such as iTunes, Amazon, and Spotify. He studied music production with Kygo and earned a certificate in 2021. His creative pursuits complement his analytical skills, showcasing his diverse interests and talents.