Tanya Mac Kenzie
About Tanya Mac Kenzie
Tanya Mac Kenzie is a Manager of Product Management and Market Intelligence at TD Insurance, where she has worked since 2019. She has over 10 years of experience in market research and analysis across various industries, including insurance and telecom.
Current Role at TD Insurance
Tanya Mac Kenzie currently serves as the Manager of Product Management and Market Intelligence at TD Insurance. She has held this position since 2019, contributing to the company's strategic initiatives in product management and market analysis. Her role involves overseeing market intelligence projects and managing product development strategies within the insurance sector. Based in Toronto, Ontario, she has been instrumental in aligning product offerings with market demands.
Previous Experience at TD Insurance
Before her current role, Tanya worked at TD Insurance as a Senior Consultant in Product Management and Market Intelligence from 2017 to 2019. During her tenure, she focused on enhancing product strategies and market insights, leveraging her analytical skills to support decision-making processes. This two-year experience laid the groundwork for her advancement within the organization.
Professional Background in Insurance and Market Intelligence
Tanya has over 10 years of experience in competitor, customer, industry, market, pricing, and product research and analysis. Her career includes significant roles in various companies, such as RBC Insurance, where she served as Manager of Competitive Intelligence from 2012 to 2016, and Aviva Canada as a Product Analyst from 2016 to 2017. She has a proven track record in managing market intelligence and product management projects across the insurance and telecom industries.
Education and Expertise
Tanya holds a Master of Library and Information Science (MLIS) from the University of Western, which she completed from 1995 to 1997. She also earned an Honours Bachelor of Arts (BA) from The University of Winnipeg, studying there from 1990 to 1994. Her educational background supports her strong skills in research, analytical thinking, product marketing, relationship management, project management, and written communication.
Career Progression in Market Intelligence
Tanya's career in market intelligence began at SOLCORP (an EDS subsidiary) as a Research Analyst from 2002 to 2005. She then transitioned to MTS Allstream as Manager of Competitive Intelligence in Marketing, where she worked from 2005 to 2011. Her roles have consistently focused on market analysis and product development, showcasing her expertise in the field.