Adrian Teh
About Adrian Teh
Adrian Teh serves as the Head of Performance for APAC at Teads, where he has worked since 2021. With over a decade of experience in digital marketing, he specializes in developing solutions that enhance advertising outcomes for brands and monetization for publishers.
Work at Teads
Adrian Teh has served as the Head of Performance, APAC at Teads since 2021. In this role, he focuses on developing performance-driven strategies that enhance advertising outcomes for brands. His leadership contributes to the company's expansion beyond video advertising, aligning with Teads' vision centered on four key pillars. Teh's expertise in full-funnel solutions supports both brand objectives and publisher monetization.
Previous Experience in Digital Marketing
Before joining Teads, Adrian Teh held several significant positions in the digital marketing sector. He was the General Manager, APAC at iPinYou from 2016 to 2018. Prior to that, he worked at AudienceScience as Senior Platform Manager in 2013-2014 and at Omnicom Media Group as Head of Programmatic from 2015 to 2016. His experience also includes roles at Frontiers Digital and Httpool, where he developed skills in account management and ad operations.
Expertise in Advertising Solutions
Adrian Teh possesses expertise in developing full-funnel solutions for brands and monetization solutions for publishers. His work has led to improved advertising outcomes for notable clients, including The Economist and Apple News. Teh's strong understanding of AI and data-driven solutions enables him to guarantee effective advertising results, making him a valuable asset in the digital marketing landscape.
Educational Background
Adrian Teh studied at the University of Bath, where he earned a Bachelor of Engineering with Honors (BEng Hons) in Civil Engineering from 1999 to 2003. This educational background laid the foundation for his analytical skills and problem-solving abilities, which he has applied throughout his career in digital marketing and advertising.
Career Timeline
Adrian Teh has over a decade of experience in the digital marketing industry. His career began at Frontiers Digital as an Account Manager in 2008. He then moved to Httpool as Director of Ad Operation from 2009 to 2013, followed by a role at AudienceScience. After a year at Omnicom Media Group, he served as Chief Operating Officer at China Trading Desk from 2018 to 2021 before joining Teads.