Björn Radau
About Björn Radau
Björn Radau is a Senior Director of Marketing & Communications at Teads, with a diverse background in public relations and marketing across various organizations. His experience includes roles at NATO, Bundeswehr, and Ströer Digital Group, complemented by a strong educational foundation in business and communications.
Current Role at Teads
Björn Radau has been serving as the Senior Director of Marketing & Communications at Teads since 2015. In this role, he is responsible for overseeing marketing strategies and communication initiatives within the company. His leadership contributes to the development of effective marketing campaigns and enhances the company's brand presence in the market.
Previous Experience in Marketing and Communications
Before joining Teads, Björn Radau held several key positions in marketing and communications. He worked as the Director of Public Relations and Head of Marketing at Ströer Digital Group from 2013 to 2015. Prior to that, he was a Key Account Manager at Mondia Media Group GmbH and at SPORTFIVE. His diverse experience spans various roles that have equipped him with a comprehensive understanding of the marketing landscape.
Military Background and Leadership Skills
Björn Radau has a background as a retired Army officer and Afghanistan veteran. He served as a Jugendoffizier and Head of Public Relations for Bundeswehr Wir. Dienen. Deutschland. from 2005 to 2010. His military experience has contributed to his leadership and strategic skills, which he applies in his current marketing and communications role.
Educational Qualifications
Björn Radau studied at Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg, where he achieved a Diplom-Kaufmann in Business Administration from 2001 to 2005. He also studied at Universität für Weiterbildung Krems, obtaining a PR Consultant (DIPR) qualification in Communication from 2010 to 2011. Additionally, he studied Public Relations and Public Affairs at the Akademie für Information und Kommunikation der Bundeswehr.
Industry Involvement and Committees
Björn Radau has represented his organization in various Joint Industry Committees, including AGOF and agma. His involvement in these committees highlights his commitment to industry standards and collaboration within the marketing and communications sectors.