Clementina Briceño
About Clementina Briceño
Clementina Briceño serves as the Head of Data for LATAM at Teads, a position she has held since 2020. She has a diverse background in data and marketing, having worked at Oracle, Airbnb, and several other companies in various roles.
Work at Teads
Clementina Briceño has held the position of Head of Data for the Latin America (LATAM) region at Teads since 2020. In this role, she oversees data-driven strategies and initiatives, contributing to the company's growth in the digital advertising sector. Based in the Miami/Fort Lauderdale area, she plays a crucial role in leveraging data analytics to enhance marketing effectiveness and client engagement.
Previous Experience at Oracle
Before joining Teads, Clementina Briceño worked at Oracle in various roles within the Consumer Packaged Goods (CPG) Retail Solutions sector. She served as an Associate Consultant from 2016 to 2017 and then as a Consultant from 2017 to 2019. Her experience at Oracle focused on data cloud solutions, where she contributed to projects aimed at improving retail analytics and customer insights.
Experience in Digital Marketing
Clementina Briceño has a background in digital marketing, having interned at several agencies. She worked as a Digital Marketing Intern at Screen Pilot from 2015 to 2016, where she gained hands-on experience in marketing strategies. Additionally, she held internships at Max Borges Agency and Victors & Spoils in 2015, focusing on account management and digital media.
Role at Airbnb
Clementina Briceño served as a Global Market Manager for Experiences at Airbnb from 2019 to 2020. In this role, she was responsible for managing market strategies and enhancing user experiences. Her tenure at Airbnb was characterized by her efforts to expand the company's offerings in the experiences sector, particularly in the Barcelona area.
Education and Expertise
Clementina Briceño earned her Bachelor’s Degree in Business Administration with a focus on Marketing from the University of Colorado Boulder. She studied from 2012 to 2016, acquiring foundational knowledge in business principles and marketing strategies that have informed her career in data and digital marketing.