Dariya Melnyk
About Dariya Melnyk
Dariya Melnyk is a Senior Media Strategist at Teads, with extensive experience in media planning and buying across various roles at Kelly Scott Madison and Pinnacle Advertising. She holds a Bachelor of Science in Advertising from the University of Illinois at Urbana-Champaign.
Current Role at Teads
Dariya Melnyk serves as a Senior Media Strategist at Teads, a position she has held since 2021. In this role, she focuses on developing and implementing media strategies that align with client objectives. Her work involves analyzing market trends and optimizing media campaigns to enhance performance. Based in Chicago, Illinois, she contributes to the company's efforts in delivering effective advertising solutions.
Previous Experience in Media Planning
Before joining Teads, Dariya Melnyk accumulated extensive experience in media planning and strategy. She worked at Kelly Scott Madison in various roles, including Media Planner, Integrated Planning, and Associate, Investment Solutions. Her tenure at Kelly Scott Madison spanned multiple positions from 2016 to 2021, allowing her to develop a comprehensive understanding of media buying and investment solutions across different platforms.
Education in Advertising
Dariya Melnyk earned a Bachelor of Science in Advertising from the University of Illinois at Urbana-Champaign. She studied from 2013 to 2016, gaining foundational knowledge and skills in advertising principles, media strategy, and consumer behavior. This educational background has supported her career in media strategy and planning.
Career Progression in Media Buying
Dariya Melnyk's career in media buying began at Kelly Scott Madison, where she held several positions, including Junior Media Buyer and Associate Media Buyer. Her experience in these roles provided her with a solid foundation in media purchasing and campaign management. She later transitioned to Pinnacle Advertising as a Strategist, further enhancing her expertise in the field.