David Y.
About David Y.
David Y. serves as the Head of Enterprise Solutions and Data Business Lead, specializing in digital media and advertising with a focus on programmatic environments. He has a diverse background in various roles within the advertising industry, including significant positions at Teads and Hearst Magazines.
Current Role at Teads
David Y. serves as the Head of Enterprise Solutions and Data Business Lead at Teads. He has held this position since 2019, contributing to the company's focus on digital media and advertising. His role involves overseeing enterprise solutions, leveraging data to enhance advertising strategies, and driving business growth within the organization.
Previous Experience at Teads
Prior to his current role, David Y. worked at Teads as the Head of Programmatic Sales from 2017 to 2019. In this capacity, he focused on programmatic advertising, enhancing the company's offerings in real-time bidding (RTB) environments. He also held the position of Head of Business Development for one year in 2018, where he contributed to strategic initiatives in the Madrid area.
Career at Hearst Magazines
David Y. began his career at Hearst Magazines, where he worked for a total of five years in various roles. He served as a Trafficker de Publicidad from 2011 to 2016, managing advertising campaigns and optimizing performance. Earlier, from 2007 to 2011, he was a Técnico en Producción Gráfica, focusing on graphic production processes.
Experience at ATRESMEDIA PUBLICIDAD
David Y. worked at ATRESMEDIA PUBLICIDAD as a Senior Ad Operations Analyst and Programmatic for one year from 2016 to 2017. In this role, he specialized in ad operations, contributing to the programmatic advertising landscape and enhancing operational efficiencies within the organization.
Skills and Specializations
David Y. possesses strong problem-solving skills and a proactive approach to achieving objectives. He specializes in digital media and advertising, with a focus on programmatic and RTB environments. His expertise includes the implementation and use of data profiles in digital advertising, enabling effective targeting and campaign optimization.