David Yáñez Aguirre
About David Yáñez Aguirre
David Yáñez Aguirre serves as the Head of Enterprise Solutions and Data Business Lead at Teads, where he has worked since 2017. He possesses extensive experience in digital advertising, particularly in programmatic advertising and data profile implementation.
Current Role at Teads
David Yáñez Aguirre serves as the Head of Enterprise Solutions and Data Business Lead at Teads. He has held this position since 2017, contributing to the company's growth in the digital advertising sector. His role involves overseeing enterprise solutions and leveraging data to enhance advertising strategies. Based in Comunidad de Madrid, España, he focuses on integrating data-driven approaches within the company's offerings.
Previous Experience at ATRESMEDIA PUBLICIDAD
Prior to his current role, David worked at ATRESMEDIA PUBLICIDAD as a Senior Ad Operations Analyst and Programmatic from 2016 to 2017. During his one-year tenure, he gained valuable experience in ad operations and programmatic advertising. His work involved managing advertising campaigns and optimizing performance within the digital landscape in España.
Experience at Hearst Magazines
David Yáñez Aguirre was employed at Hearst Magazines as a Trafficker de publicidad from 2007 to 2016. Over the course of nine years, he developed a strong foundation in advertising traffic management. His responsibilities included coordinating advertising placements and ensuring the effective delivery of campaigns within the media environment.
Expertise in Digital Advertising
David possesses extensive expertise in digital advertising environments. He has a deep understanding of major ad servers and supply-side platforms (SSP). His significant experience in real-time bidding (RTB) and programmatic advertising positions him as a knowledgeable professional in the field. He is skilled in the use and implementation of data profiles, which enhances campaign targeting and effectiveness.
Skills in Problem Solving and Objective Achievement
David has demonstrated strong skills in resolving issues and proactively achieving objectives within the media and advertising industry. His ability to address challenges effectively contributes to the success of advertising initiatives. He focuses on delivering results and optimizing processes to meet the demands of a rapidly evolving digital landscape.