Deena Fierstein
About Deena Fierstein
Deena Fierstein serves as the Head of Creative Strategy for the Midwest at Teads, where she has worked since 2022. With a background in various strategic roles within the advertising industry, she specializes in developing business strategies across multiple sectors.
Work at Teads
Deena Fierstein currently serves as the Head of Creative Strategy for the Midwest region at Teads, a position she has held since 2022. In this role, she leads the team process for media and creative strategy, focusing on the Midwest market. Her responsibilities include developing business strategies across various sectors, including Consumer Packaged Goods (CPG), Alcohol and Beverage, Luxury, and Automotive. Prior to her current role, she worked at Teads as a Creative Account Strategist from 2018 to 2019 and as Director of Strategy from 2020 to 2021, both positions contributing to her extensive experience in the digital advertising landscape.
Background
Deena Fierstein has a diverse background in marketing and advertising, with significant experience in strategy and campaign management. She began her career as a Marketing Intern at Home Warranty of America in 2011 and later worked as a Creative Intern at Wire Stone. Her professional journey includes various roles at Resolution Media, where she served as Associate Account Director and Social Media Supervisor. She also worked at VivaKi as a Senior Campaign Manager and Social Ad Operations Coordinator, gaining expertise in campaign execution and media operations.
Education and Expertise
Deena Fierstein earned her Bachelor of Arts degree in Telecommunications and Business from Indiana University Bloomington, where she studied from 2007 to 2011. Her educational background provides a strong foundation for her work in creative strategy and media planning. Her expertise encompasses developing business strategies for major sectors, including CPG, Alcohol/Bev, Luxury, and Automotive, which she applies in her current role at Teads.
Achievements
Throughout her career, Deena Fierstein has played a key role in partnership integration and dynamic creative opportunities across North America. Her leadership in media and creative strategy has contributed to successful campaigns and business strategies for various sectors. Her experience at Teads and previous roles in the industry highlight her ability to drive results and foster collaboration within teams.