Denis Peytavin
About Denis Peytavin
Denis Peytavin is a Senior Product Manager at Teads.tv, where he has significantly shaped the company's product vision and strategy in digital advertising. With a strong academic background in Information Systems, Mathematics, and Computer Science, he has successfully implemented various tools and methodologies that enhanced brand safety and revenue sharing models.
Work at Teads
Denis Peytavin has served as a Senior Product Manager at Teads.tv since 2015. In this role, he has shaped the product vision, mission, and strategy specifically related to digital advertising and quality journalism. He has built and managed a product roadmap that contributed to a valuation increase of over $500 million. Peytavin has also integrated over 30 Demand-Side Platforms (DSPs) through OpenRTB, including major platforms like Google DV360 and The Trade Desk. His efforts have led to the optimization and automation of Minimum Guaranteed Contracts with premium publishers, as well as the implementation of a revenue sharing model to align interests with publishers.
Education and Expertise
Denis Peytavin holds multiple master's degrees in relevant fields. He studied Information Systems and Management at Polytech Montpellier from 2004 to 2006. Prior to that, he earned a master's degree in Mathematics and Computer Science from IUP Montpellier from 2002 to 2004. Additionally, he participated in an exchange program at University College London (UCL), focusing on Computer Science with an option in Finance, from 2005 to 2006. This educational background has equipped him with a strong foundation in both technical and managerial aspects of product development.
Previous Experience
Before joining Teads, Denis Peytavin worked as a Development Team Manager at FNZ from 2009 to 2015 in Wellington, New Zealand. He also served as a Senior IT Auditor and Consultant at Deloitte - Consulting & Risk Services from 2006 to 2009 in Paris, France. In these roles, he gained extensive experience in team management, IT auditing, and consulting, which has contributed to his current expertise in product management and digital advertising.
Achievements in Digital Advertising
Denis Peytavin has made significant contributions to digital advertising through various initiatives at Teads. He designed and rolled out programmatic and bid analysis tools such as Metamarkets and Rill. He implemented a unified, holistic, and fair server-side auction for yield management, enhancing the efficiency of advertising processes. Additionally, he has played a key role in protecting brands through brand safety and brand suitability solutions, including Oracle Grapeshot and IAS, and has eliminated fraud and invalid traffic using DoubleVerify, TAG, and in-house pre-bid solutions.
Leadership and Collaboration
Denis Peytavin actively participates in weekly working groups with the leadership team at Teads. He has worked with over 100 engineers and led extended feature teams, demonstrating his ability to collaborate effectively across departments. As the TAG Compliance Officer, he is responsible for all TAG certifications related to fraud and brand safety. Peytavin also serves as a main speaker at client conferences, focusing on responsible advertising and quality at scale, and has traveled to international offices, including New York and London, as part of his role.