Elena G.
About Elena G.
Elena G. serves as the Head of Ad Operations at Teads, bringing over a decade of experience in digital advertising. Her expertise spans Video Premium, Display, Native, and Programmatic advertising, and she has held significant roles in the industry since 2014.
Work at Teads
Elena G. has served as the Head of Ad Operations at Teads since 2019. In this role, she is responsible for monitoring the performance, delivery, and spending of both direct and programmatic advertising campaigns. She manages direct relationships with agencies, clients, and third-party technology providers, ensuring effective communication and collaboration. Elena plays a key role in controlling margins and achieving client KPIs, contributing to the overall success of the advertising operations at Teads.
Previous Experience at ATRESMEDIA PUBLICIDAD
Before joining Teads, Elena G. worked at ATRESMEDIA PUBLICIDAD as the Head of Digital Ad Operations from 2014 to 2019. During her five-year tenure, she focused on enhancing digital advertising strategies and operations. Her experience in this role equipped her with valuable insights into the digital advertising landscape, which she has since applied in her current position.
Education and Expertise
Elena G. holds a Máster en Comunicación Integral aplicada from Centro Universitario Villanueva, which she completed from 2006 to 2008. She also earned a Licenciada in Publicidad y RRPP from Universidad Complutense de Madrid, studying from 2003 to 2008. Additionally, she obtained a Máster en Dirección de empresas de Comunicación from EAE Business School in 2015. Her educational background provides her with a solid foundation in communication and advertising, contributing to her expertise in digital advertising.
Digital Advertising Experience
With over a decade of experience in digital advertising, Elena G. specializes in various areas including Video Premium, Display, Native, and Programmatic advertising. Her extensive experience allows her to navigate the complexities of digital ad operations effectively. This expertise is reflected in her ability to manage campaigns and achieve client objectives in her current role at Teads.