Fabiana De Rosa
About Fabiana De Rosa
Fabiana De Rosa is an Industry Director at Teads, where she coordinates digital marketing activities and utilizes data to enhance business opportunities. With a background in marketing and extensive experience in various roles, she has established herself as a trusted business advisor in the industry.
Current Role at Teads
Fabiana De Rosa serves as the Industry Director at Teads, a position she has held since 2018. In this role, she coordinates digital marketing activities and leverages data and market insights to enhance business opportunities across various consumer segments. She is responsible for managing advertising growth rates for top clients in sectors such as Institutional, Automotive, and Travel. Fabiana drives lead generation, improves customer retention and conversion rates, and amplifies annual revenues through tailored marketing initiatives.
Previous Experience at Teads
Prior to her current role, Fabiana De Rosa worked at Teads as the Head of Sales in Rome for nine months in 2017. In this capacity, she focused on sales strategies and client relationships, contributing to the company's objectives in the digital advertising landscape. Her experience at Teads has allowed her to utilize proprietary Artificial Intelligence algorithms to optimize client campaign budgets and reach.
Career Background in Marketing
Fabiana De Rosa has extensive experience in marketing, having worked at Il Sole 24 ORE in various roles from 2000 to 2017. She began as a Web Marketing Account and progressed to Marketing Coordinator and Advertising Coordinator. Throughout her tenure, she supported strategic and tactical planning to generate lead campaigns and conducted trend analysis to align with sales and conversion goals. This experience has established her as a trusted business advisor in the marketing field.
Education and Qualifications
Fabiana De Rosa studied at Sapienza Università di Roma, where she earned a Laurea in Scienze della Comunicazione, specializing in Comunicazione e Marketing, from 1994 to 2000. She also attended 24ORE Business School, further enhancing her expertise in marketing. Earlier, she completed her secondary education at Liceo Scientifico Statale Isacco Newton, obtaining a Diploma di maturità scientifica from 1989 to 1994.