Fernanda Rivera
About Fernanda Rivera
Fernanda Rivera is the Head of Performance at Teads, where she has worked since 2020. She has a diverse background in digital marketing and sales, with previous roles at Google, Yahoo!, and Meraki.
Current Role at Teads
Fernanda Rivera serves as the Head of Performance at Teads, a position she has held since 2020. In this role, she is responsible for overseeing performance marketing strategies and optimizing advertising campaigns. Her work focuses on enhancing the effectiveness of digital media initiatives within the company. Teads operates in the advertising technology sector, providing solutions for brands and publishers.
Previous Experience at Google
Fernanda Rivera has held multiple roles at Google. She worked as a Strategic Partner Manager in Sydney, Australia, for one year from 2016 to 2017. Additionally, she served as the Google Marketing Platform Team Lead for Spanish Speaking Latin America from 2014 to 2016, and as a Google Marketing Platform Sales Specialist for Mexico, Colombia, and Central America from 2012 to 2014. These positions involved managing partnerships and driving marketing strategies across various regions.
Founding Meraki
Fernanda Rivera founded Meraki and served as its leader from 2017 to 2020. During her tenure, she focused on developing innovative solutions in the digital marketing space. The company aimed to enhance client engagement through effective marketing strategies and analytics.
Educational Background
Fernanda Rivera earned her MBA from the University of South Florida in 2014. She also participated in the Competing on Business Analytics and Big Data Executive Program at Harvard Business School Executive Education in the same year. Her education has equipped her with advanced skills in business management and analytics.
Career at Yahoo! and Other Roles
Fernanda Rivera has experience in various roles at Yahoo!. She worked as an Ad Sales Producer from 2010 to 2011 and as an Account Manager from 2009 to 2010. Additionally, she held the position of Country Manager for Mexico at KAYAK from 2019 to 2020 and worked as a Sales Planner at Turner Broadcasting from 2008 to 2009. These roles contributed to her expertise in sales and marketing within the digital landscape.