Helena Bonesio
About Helena Bonesio
Helena Bonesio is a Client Partnership Manager at Teads, with extensive experience in digital marketing and CRM across various companies, including Volkswagen do Brasil and The Estée Lauder Companies Brasil. She holds multiple degrees in business management and digital business, and she is recognized for her leadership in managing global projects and partnerships with major international brands.
Current Role at Teads
Helena Bonesio serves as a Client Partnership Manager at Teads, a position she has held since 2021. In this role, she manages partnerships with 12 global brands, including Heineken, Nestlé, and L'Oréal. Her responsibilities include building and maintaining local business relationships with major international brands, emphasizing her ability to foster collaboration and drive business growth.
Previous Experience in Digital Marketing
Helena Bonesio has extensive experience in digital marketing and CRM, having held several key positions in the automotive and cosmetics industries. She worked at Volkswagen do Brasil as Head of Digital Marketing and CRM from 2017 to 2021. Prior to that, she was a Consumer Marketing Manager for MAC Cosmetics at The Estée Lauder Companies Brasil from 2016 to 2017, and she also held roles at CAOA and Citroën do Brasil, focusing on digital marketing strategies.
Educational Background
Helena Bonesio has a strong educational background in business and digital marketing. She studied Business Management at Sttaford House in San Francisco, CA, and earned a Master of Business Administration (MBA) in Digital Business from MBA USP/Esalq. Additionally, she completed a program in Digital Acceleration at Hyper Island and pursued a postgraduate degree in Communication and Marketing Management at Universidade de Taubaté.
Expertise in Business Intelligence
Helena Bonesio utilizes big data for business intelligence to drive strategic decisions and achieve business goals. Her expertise includes managing global projects with senior teams, which highlights her leadership capabilities. She is known for developing innovative corporate policies and procedures that enhance organizational efficiency, reflecting her commitment to improving business processes.
Career Progression in Marketing
Helena Bonesio's career in marketing began at Embraer, where she worked as a Marketing Analyst focusing on media planning and campaign management from 2008 to 2012. She then progressed through various roles in digital marketing, including positions at CAOA and Citroën do Brasil, before moving into senior management roles in the industry. Her career reflects a consistent focus on digital marketing and CRM across multiple sectors.