James C.
About James C.
James C. serves as the Global VP of Data at Teads, where he specializes in connecting advertisers with their target audiences through data-driven insights. With over 20 years of experience in advertising and marketing, he has held leadership roles at major companies including Microsoft, AOL, and Verizon Media.
Work at Teads
James C. serves as the Global VP of Data at Teads, a position he has held since 2022. In this role, he focuses on leveraging data-driven insights to connect advertisers and agencies with their target audiences. He has played a crucial role in developing and implementing Teads' Cookieless Suite of solutions, which helps advertisers and publishers navigate technological and regulatory changes in the advertising landscape.
Education and Expertise
James C. has a strong educational background in marketing and business administration. He studied at the University of Northampton, earning a BA (honors) in Business Administration with Economics from 1995 to 1998. He furthered his education at CIM | The Chartered Institute of Marketing, obtaining a Post Graduate Diploma in Marketing from 1998 to 2000 and achieving Chartered Marketer status from 2018 to 2024.
Background
James C. has over 20 years of experience in the advertising and marketing industry. He has held various leadership positions at notable companies, including Microsoft, AOL, and Verizon Media. His roles have included Director of Specialist Sales at Microsoft and Head of Global Data Solutions at Verizon Media. He has also contributed to academia as a lecturer for the CIM eMarketing Award at London South Bank University.
Achievements
Throughout his career, James C. has received accolades for his management, leadership, and teamwork across multiple organizations. His extensive experience in leading global advertising and marketing practices has positioned him as a key figure in the industry. He has demonstrated a commitment to enhancing performance through data-driven strategies and innovative solutions.
Passion for Coaching
In addition to his professional endeavors, James C. has a passion for coaching race car drivers. He focuses on simplifying race car telemetry to improve driver performance. This interest reflects his commitment to performance optimization, both in sports and in his professional career.