James Y.
About James Y.
James Y. is a Managing Director at Teads.tv with extensive experience in the ad tech and mar tech sectors. His career spans various leadership roles in companies such as 24/7 Media Inc., Brightcove, and Xaxis, where he developed expertise in marketing automation, programmatic buying, and data-driven decision making.
Current Role at Teads.tv
James Y. serves as the Managing Director at Teads.tv, a position he has held since 2018. In this role, he oversees operations and strategic initiatives within the organization in Korea. His leadership focuses on enhancing the company's presence in the ad tech and mar tech ecosystem, leveraging his extensive experience in the industry.
Previous Experience in Ad Tech
Prior to his current role, James Y. worked at several notable companies in the ad tech industry. He was a Consultant at Teads.tv from 2016 to 2018, and before that, he served as the Managing Director at 24/7 Media Inc. in Korea from 2000 to 2010. He also held the position of Country Manager at Brightcove from 2010 to 2014 and at Xaxis from 2014 to 2016, contributing to various aspects of digital marketing and advertising.
Education and Expertise
James Y. holds a Master’s degree in Business Administration from Yonsei University, which he completed from 2006 to 2008. He also earned a Bachelor of Science in Physics from Hanyang University between 1987 and 1991. His educational background supports his expertise in the ad tech and mar tech ecosystem, particularly in areas such as programmatic buying, marketing automation, and data analytics.
Skills in Marketing and Analytics
James Y. possesses a strong skill set in B2B marketing automation and lead generation. He is proficient in various analytics tools, including Google Analytics, Tune, Appsflyer, and App Annie, which he utilizes for data-driven decision making. His experience includes leveraging machine learning and recommendation systems to optimize marketing strategies and enhance customer acquisition.
Interest in Startup Ecosystems
James Y. has a strong interest in startup ecosystems, indicating his potential involvement in mentoring or supporting startup initiatives. This interest complements his extensive experience in the ad tech sector and reflects his commitment to fostering innovation and growth within the industry.