Jeanette Bethencourt
About Jeanette Bethencourt
Jeanette Bethencourt serves as the Global Director of Customer Experience Operations, currently working at Canela Media and Teads. She holds a Doctor of Philosophy in Business Neurosciences from the University of Cambridge and has over 15 years of experience in the digital media industry.
Current Role at Canela Media
Jeanette Bethencourt serves as the Global Senior Vice President of Commercial Operations at Canela Media since 2023. In this role, she focuses on overseeing commercial strategies and operations, ensuring alignment with the company's objectives. Her position emphasizes the importance of optimizing business processes and enhancing customer engagement within the digital media landscape.
Work at Teads
Jeanette Bethencourt has held multiple roles at Teads, contributing significantly to the company's operations in Miami, Florida. She served as the Data Operations Director from 2020 to 2023, where she managed data-driven initiatives. Additionally, she was the Vice President of Customer Experience and Business Operations from 2021 to 2023, and the Strategic Account Director from 2018 to 2020. Her tenure at Teads also included roles as Digital Account Manager and Director of Customer Experience, showcasing her extensive experience in customer-centric operations.
Education and Expertise
Jeanette Bethencourt is currently pursuing a Doctor of Philosophy in Business Neurosciences, Neuromarketing, and Neuroeconomics at the University of Cambridge, expected to complete in 2023. She holds a master's degree in Community Manager & Social Media from the Universitat de Barcelona and a BA in Communications with a Major in Audiovisual Communications from Universidad 'Santa María'. Her educational background supports her expertise in digital media and customer experience.
Background in Media and Production
Before her roles in digital media, Jeanette Bethencourt worked in television production. She was a Television Production Coordinator at SPORTPLUS Marketing Esportivo from 2005 to 2008 in Caracas, Venezuela. She also gained experience as a Production Coordinator at Mardefondostudio from 2003 to 2005. Her early career in production laid the foundation for her later work in digital account management and customer experience.
Language Proficiency and Cultural Competence
Jeanette Bethencourt is fluent in both Spanish and English, which enhances her ability to work effectively in diverse cultural contexts. Her experience in various roles across different countries has equipped her with a strong understanding of global markets and customer needs, allowing her to drive customer excellence and growth in her current and previous positions.