Jennifer Matteucci
About Jennifer Matteucci
Jennifer Matteucci serves as the VP of Content Marketing at Teads, where she has worked since 2023. With a diverse background in marketing, she has held various roles at notable companies including Yahoo, Snap Inc., and Tumblr, contributing significantly to brand awareness and revenue growth.
Work at Teads
Jennifer Matteucci serves as the VP of Content Marketing at Teads, a role she has held since 2023. In this position, she manages global content marketing initiatives that emphasize the company's thought leadership and innovative research. Matteucci plays a crucial role in launching new products, which enhances Teads' market presence.
Previous Experience in Marketing
Before joining Teads, Matteucci held several significant marketing roles. She worked at Snap Inc. as the Marketing Director for Global Business Marketing Solutions from 2022 to 2023, where she led augmented reality marketing efforts that contributed to $200M in ad revenue. Prior to that, she spent four years at Yahoo, first as a Senior Marketing Manager and then as Director of Marketing.
Career Background
Matteucci's career includes various positions in marketing across multiple companies. She worked at Tumblr as both Marketing Manager and Senior Marketing Manager from 2014 to 2016. Earlier, she was with Bare Escentuals in multiple roles, including Marketing/Merchandising Manager and Senior Manager for Sephora, from 2010 to 2013. Additionally, she worked at Square as Retail Marketing Partnerships Lead from 2013 to 2014.
Education and Expertise
Jennifer Matteucci earned her Bachelor of Arts degree in Business, Marketing, and History from Loyola Marymount University, where she studied from 2004 to 2008. She also studied at Gonzaga in Florence, focusing on Marketing. Her educational background supports her extensive experience in content marketing and brand management.
Achievements in Marketing
Throughout her career, Matteucci has contributed to significant increases in brand awareness and revenue. At Snap Inc., her marketing programs led to a $200M increase in ad revenue. While at Yahoo, she was instrumental in achieving a 120% increase in brand awareness and generating $90M in ad revenue through transformative marketing strategies for brands like Yahoo, Verizon, and Tumblr.