João Costa
About João Costa
João Costa is a Senior Account Manager with expertise in managing global client accounts in the advertising technology sector. He has worked at notable companies such as Xaxis and Teads, specializing in performance optimization for the Swiss, Austrian, and Central and Eastern European markets.
Work at Teads
João Costa serves as a Senior Account Manager at Teads, a position he has held since 2021. Based in Zurich, Switzerland, he manages global client accounts within the advertising technology sector. His role focuses on performance optimization, particularly for clients in the Swiss, Austrian, and Central and Eastern European markets.
Previous Experience at Xaxis
Prior to joining Teads, João Costa worked at Xaxis as a Senior Programmatic Campaign Manager from 2017 to 2021. During his four years in Zurich, Switzerland, he specialized in programmatic advertising, contributing to the management and execution of digital campaigns for various clients.
Background in Advertising Technology
João Costa has a solid background in advertising technology, having worked at GroupM as a Traffic / Ad Ops Manager from 2014 to 2017 in Lisbon, Portugal. His experience in this role involved overseeing traffic management and ad operations, enhancing his expertise in the digital advertising landscape.
Education and Expertise
João Costa holds a degree in Marketing Management from IPAM, where he studied from 2008 to 2011. He furthered his education with a post-graduation in Digital Marketing from INDEG-ISCTE Executive Education, completing the program from 2013 to 2014. This educational background supports his expertise in managing client accounts and optimizing advertising performance.
Experience at AXA Portugal
João Costa began his career at AXA Portugal, where he was part of the Digital and CRM Team. He worked there for a total of 11 months, first for six months in 2011 and then for five months in 2012. This early experience in digital marketing laid the foundation for his subsequent roles in the advertising technology sector.