Joe Lanzerotti
About Joe Lanzerotti
Joe Lanzerotti serves as the Associate Director of Media Strategy at Teads, where he has expanded his team from one to six members in just one year. With a background in media and advertising, he plays a crucial role in fostering business partnerships and optimizing strategies for major clients.
Work at Teads
Joe Lanzerotti has served as the Associate Director of Media Strategy at Teads since 2019. In this role, he manages a Midwest Media Strategy team that has expanded from one to six members within a year. He focuses on enhancing the company's position as a premium media vendor in the Midwest. His responsibilities include onboarding, training, and the continued education of new Media Strategists. Lanzerotti collaborates with various teams, including Research, Creative Studio, and Customer Experience, to drive growth and success for top clients.
Previous Work Experience
Before joining Teads, Joe Lanzerotti held several positions in the media and advertising sectors. He worked at CBS Radio as a Promotions Coordinator for eight months in 2014-2015 and previously served as a Promotions Intern for three months in 2014. He then moved to Yelp as an Associate Account Executive for one year from 2015 to 2016. Following that, he worked at A+E Networks as a Sales Service Representative for two years from 2017 to 2019. His diverse experience has contributed to his strategic approach in his current role.
Education and Expertise
Joe Lanzerotti earned a Master of Arts in Public Relations and Advertising from DePaul University, completing his studies from 2017 to 2020. He also holds a Bachelor's Degree in the same field from DePaul University, which he achieved from 2011 to 2015. Additionally, he attended Wauconda High School, where he participated in an Honors Program from 2007 to 2011. His educational background has equipped him with the skills necessary for effective media strategy and client relations.
Key Responsibilities
In his role at Teads, Joe Lanzerotti plays a crucial part in managing media strategies while maintaining a focus on both the big picture and finer details. He is responsible for RFP proposals, quarterly business reviews (QBRs), and media plans. He acts as a liaison between senior leadership and the Midwest region of Strategists, ensuring effective communication and collaboration. His efforts are directed towards removing obstacles to enhance the efficiency of operations within the organization.
Strategic Partnerships
Joe Lanzerotti is instrumental in developing strategic business partnerships with major clients, including Meijer, Ford Motor Company, GMC, Southwest Airlines, Target, and Walmart. His role involves working closely with these clients to optimize media strategies and ensure successful outcomes. By fostering these relationships, he contributes to the overall growth and success of Teads in the competitive media landscape.