John Trotter
About John Trotter
John Trotter serves as the Sr. Director of Research & Insights at Teads, where he has worked since 2024. With a robust background in digital media and analytics, he has held various leadership roles across notable companies including Pinterest, Yahoo, and Nielsen.
Current Role at Teads
John Trotter serves as the Sr. Director of Research & Insights at Teads, a position he has held since 2024. In this role, he focuses on leveraging data to provide actionable insights that drive strategic decisions. His responsibilities include overseeing research initiatives and ensuring that insights align with client needs. Trotter's extensive experience in the digital media landscape enhances his ability to lead research efforts effectively.
Previous Experience at Teads
Before his current role, John Trotter worked at Teads as the Director of Research & Insights from 2022 to 2023. During this time, he contributed to the development of research strategies and insights that supported client objectives. His tenure at Teads has been marked by a commitment to translating complex data into meaningful insights.
Professional Background
John Trotter has a diverse professional background with experience in various roles across leading companies in the digital advertising and research sectors. He worked at Pinterest as Vertical Lead for Ads Measurement in Big Box Retail, and held positions at Yahoo, AOL, Tumblr, and Nielsen. His roles have included responsibilities in campaign measurement, market research, and consumer insights, showcasing his versatility in the field.
Education and Expertise
John Trotter earned a Bachelor of Science (BS) in Marketing from The College of New Jersey, where he studied from 2000 to 2004. His educational background, combined with his extensive professional experience, has equipped him with strong analytical skills and a deep understanding of market research and insights. Trotter is recognized for his ability to build effective research teams and lead them in delivering valuable insights.
Achievements in Research and Insights
Throughout his career, John Trotter has been known for his ability to translate complex data into actionable insights tailored to client needs. He has a proven track record of building highly functional research teams and has worked with industry-leading publishers, demand-side platforms (DSPs), and walled gardens. His extensive experience spans various digital media channels, including desktop, mobile, social, CTV, DOOH, and audio.