Josefina Allende Ramírez
About Josefina Allende Ramírez
Josefina Allende Ramírez is a Marketing Manager for the South Cone and Andean regions at Teads, with over seven years of experience in marketing across Latin America. She has held various marketing roles at companies such as Houm, The Clorox Company, and RB, and has a strong educational background in business administration and digital marketing.
Current Role at Teads
Josefina Allende Ramírez serves as the Marketing Manager for the South Cone and Andean regions at Teads. She has held this position since 2022, working from Santiago, Santiago Metropolitan Region, Chile. In her role, she specializes in creating and executing marketing strategies tailored to the unique needs of countries such as Chile, Argentina, Perú, and Colombia. She collaborates with internal teams to develop local go-to-market plans and ensures alignment with commercial goals through close cooperation with sales teams.
Previous Experience at Houm
Josefina held multiple roles at Houm, including Head of Marketing, Product Marketing Manager, and Regional Head of Branding & Communications. She worked at Houm from 2020 to 2022, contributing to various marketing initiatives over a span of 20 months. Her responsibilities included managing branding and communication strategies, as well as overseeing product marketing efforts in the Chilean market.
Experience at The Clorox Company and RB
Josefina worked as a Senior Assistant Brand Manager at The Clorox Company for five months in 2020. Prior to that, she spent a year at RB as a Senior Assistant Brand Manager for South West LATAM and another year as an Assistant Brand Manager for the South Cone. Her experience at these companies has equipped her with skills in brand management and marketing strategy development across the LATAM region.
Educational Background
Josefina holds a Master of Business Administration (MBA) and a Master's degree in Digital Marketing & E-commerce from ENEB - Escuela de Negocios Europea de Barcelona, both completed in 2022. She also earned a degree in Business Administration (Ingeniería Comercial) from Universidad de los Andes, where she studied Marketing, Economics, Finance, Administration, and Human Resources from 2012 to 2016. Additionally, she has a High School Diploma from Villa Maria Academy and Woking High School.
Skills and Specializations
Josefina has over seven years of experience in marketing, with a focus on digital marketing strategies across multiple countries in the LATAM region. She is fluent in English, which enhances her ability to communicate and collaborate effectively in international marketing efforts. Her expertise includes utilizing CRM platforms to track marketing effectiveness and managing sponsorship and branding activities at industry events.