Josefina Schmella
About Josefina Schmella
Josefina Schmella serves as the Vice President of Sales - West at Teads, where she has worked since 2022. With extensive experience in digital marketing and sales across various companies, she has developed strong relationships with major advertising agencies and high-profile brand clients.
Current Role at Teads
Josefina Schmella serves as the Vice President of Sales - West at Teads, a position she has held since 2022. In this role, she operates within the Los Angeles metropolitan area, California, United States. Her responsibilities include overseeing sales strategies and fostering relationships with clients to enhance Teads' market presence.
Previous Experience in Sales and Marketing
Josefina has extensive experience in sales and marketing, having held various roles at notable companies. Prior to her current position, she worked at ZEFR as VP of Brand Partnerships - West from 2019 to 2020 and as West Coast Sr. Account Executive from 2014 to 2018. She also served as National Sales Director at 33Across Inc. in 2014 and held multiple positions at Business.com from 2005 to 2010.
Educational Background
Josefina studied at Boston College, where she earned a Bachelor's degree in Communications and Hispanic Studies from 2000 to 2004. Her education has provided her with a strong foundation in communication strategies and cultural understanding, which she applies in her professional roles.
Expertise in Digital Marketing
Josefina possesses expertise in various digital marketing strategies, including advanced advertising metrics such as CPM, CPCV, CPC, and 3P measurement. She has a deep understanding of social targeting, search engine marketing, and search retargeting, which she leverages to optimize advertising campaigns for her clients.
Client Relationships and Industry Impact
Throughout her career, Josefina has developed strong relationships with major advertising agencies such as OMG, Dentsu, Publicis, and IPG. She has worked with high-profile brand clients including adidas, United Airlines, Amazon, Microsoft, and Lyft, contributing to impactful advertising initiatives across various platforms.