Juan Felipe Borrero Ordóñez
About Juan Felipe Borrero Ordóñez
Juan Felipe Borrero Ordóñez is the Client Partnerships Director at Teads, where he leads strategic relationships with key accounts in the mass consumption sector. He has a background in digital marketing and sales, having previously worked at EL TIEMPO Casa Editorial and Novartis, and holds a Bachelor of Business Administration from Colegio de Estudios Superiores de Administración.
Work at Teads
Juan Felipe Borrero Ordóñez serves as the Client Partnerships Director at Teads, a position he has held since 2019. In this role, he leads strategic relationships with key accounts in the mass consumption vertical. He ensures the execution of holistic digital advertising campaigns, focusing on innovation aimed at achieving results. His responsibilities include developing high-impact analyses, proposals, and presentations for both managerial levels and agency teams. He collaborates continuously with internal strategic support areas such as Data, Creativity, Research, Operations, and Leadership to ensure cost-efficiency in client investments.
Previous Experience
Before joining Teads, Juan Felipe Borrero Ordóñez worked at EL TIEMPO Casa Editorial as a Digital Sales Executive from 2016 to 2019 in Bogotá D.C., Colombia. His role involved managing digital sales strategies and client relationships. Prior to that, he served as a Digital Marketing Trainee at Novartis from 2014 to 2015, also in Bogotá, where he gained experience in digital marketing practices.
Education and Expertise
Juan Felipe Borrero Ordóñez earned a Bachelor of Business Administration (BBA) from Colegio de Estudios Superiores de Administración, completing his studies from 2011 to 2014. He also attended Pontificia Universidad Javeriana from 2009 to 2011. His educational background provides a strong foundation in business principles, which he applies in his current role in digital advertising and client partnerships.
Background
Juan Felipe Borrero Ordóñez completed his early education at Gimnasio Campestre, where he studied from 1995 to 2009. This long-term educational experience contributed to his development and preparation for higher education and his subsequent career in business and digital marketing.