Karen Hoffman
About Karen Hoffman
Karen Hoffman is a Group Director at Teads, where she has contributed to the company's growth in the Washington, DC area since 2015. With a background in digital advertising and corporate sales, she has held various roles in notable companies, including Radio One and Cumulus Media.
Work at Teads
Karen Hoffman has been serving as Group Director at Teads since 2015. In this role, she has focused on leveraging the company's outstream video advertising solutions to enhance premium inventory for publishers. Her contributions have been significant in driving growth and innovation for Teads in the Washington, DC area, where she has been instrumental in developing strategies that align with the evolving digital advertising landscape.
Previous Experience in Digital Advertising
Prior to her tenure at Teads, Karen Hoffman held several key positions in the digital advertising industry. She worked as Director of Corporate Sales at Radio One for four months in 2015. Before that, she was a Senior Account Executive at Cumulus Media from 2013 to 2015 and at Cox Digital Solutions from 2012 to 2013. Additionally, she spent ten years as a Key Account Manager at Clear Channel Entertainment, gaining extensive experience in digital strategy and client management.
Education and Expertise
Karen Hoffman studied Communications at Arizona State University, where she earned her Bachelor of Arts degree from 2000 to 2002. She continued her education at the University of Maryland, achieving another Bachelor of Arts in Communications from 2002 to 2004. Her academic background, combined with her expertise in programmatic buying and managed services, supports her effective management of relationships with brands and agencies in her current role.
Background
Karen Hoffman's career in the advertising industry spans over two decades. She has developed a strong foundation in digital strategy and negotiation, which has been crucial in her roles. Her experience includes significant positions at leading companies, allowing her to build a robust network and deep understanding of the digital advertising ecosystem.