Karina K.
About Karina K.
Karina K. is a Strategic Teads Accounts Manager with extensive experience in advertising and product placement. She has held various leadership roles in notable companies across Brazil and has specialized expertise in branded content and mergers and acquisitions within Latin American markets.
Work at Teads
Karina K. serves as a Strategic Teads Accounts Manager at Teads, a position she has held since 2022. In this role, she focuses on managing strategic accounts and enhancing client relationships. Her work involves leveraging her expertise in branding and identity to drive successful advertising campaigns. Teads is known for its innovative advertising solutions, and Karina's contributions are aligned with the company's mission to deliver effective marketing strategies.
Previous Experience in Advertising
Karina K. has extensive experience in the advertising industry. She worked as an Advertising Director at Abril for 11 months in 2017. Prior to that, she held the position of Strategic Account Director at DM9DDB from 2017 to 2018. Her career also includes roles at W/Brasil as Director and at SunsetDDB as Head of Growth. Additionally, she served as a Freelance Consultant at Hungry Man from 2018 to 2019, showcasing her versatility in various advertising capacities.
Education and Expertise
Karina K. studied at FAAP - Fundação Armando Alvares Penteado, where she earned a degree in Propaganda e Publicidade from 1997 to 2001. She later pursued a Postgraduate Degree in Neuroscience and Behavior at Pontifícia Universidade Católica do Rio Grande do Sul from 2021 to 2022. Her educational background supports her expertise in mergers and acquisitions within Latin American markets, as well as her specialization in branded content and entertainment.
Career Background
Karina K. has a diverse career spanning various roles in marketing and communications. She worked as the Deputy Executive Director at Instituto Cultural Inhotim from 2010 to 2011 and as the Associate Communication and Marketing Director at FASANO from 2013 to 2015. Her experience also includes positions at Editora Globo and Taterka Comunicações, where she directed advertising and account management efforts. This varied background has equipped her with a comprehensive understanding of the advertising and hospitality sectors.
Skills in Branding and Strategic Management
Karina K. possesses strong skills in branding and identity, which are critical to her role in strategic account management. Her expertise extends to the development of branded content, particularly within the advertising and hospitality industries. This skill set enables her to create impactful marketing strategies that resonate with target audiences, contributing to the overall success of the campaigns she manages.