Katie Potter
About Katie Potter
Katie Potter serves as the Head of Luxury, Beauty and Sport APAC at Teads and is a Regional Board Member for IAB Southeast Asia and India. With extensive experience in programmatic partnerships and a strong track record in sales, she has worked in various roles across multiple companies in the media and advertising sectors.
Work at Teads
Katie Potter currently serves as the Head of Luxury, Beauty, and Sport APAC at Teads, a position she has held since 2021 in Hong Kong SAR. She has previously worked in various roles at Teads, including Business Director APAC from 2017 to 2019 and Group Account Director from 2016 to 2017, both in Singapore and London, respectively. In her current role, she specializes in programmatic and managed service partnerships, focusing on building profitable markets.
Education and Expertise
Katie Potter studied at the University of Exeter, where she earned a degree in Politics from 2007 to 2010. She also attended Southend High School for Girls from 2000 to 2007. Her expertise includes programmatic advertising and managed service partnerships, with a proven track record in launching successful tech start-ups. She has built an extensive contact portfolio in key markets across the UK and APAC, particularly in Singapore, Hong Kong, and Australia.
Background
Katie Potter has a diverse professional background, having worked in various roles across multiple organizations. Before her tenure at Teads, she held positions at Avid Media Ltd as Commercial Account Director and Sales and BD Manager, EMEA/APAC. She also worked at Vibrant Media as an International Business Development Executive. Her experience spans several years in the digital advertising and media sectors, contributing to her current leadership role.
Involvement with IAB Southeast Asia and India
Katie Potter has been actively involved with the IAB Southeast Asia and India since 2021, serving as a Regional Board Member. Her previous roles within the organization include being a member of the IAB New Media Working Group and the IAB Content Committee. She has been a committee member for four years, contributing to the growth and development of the digital advertising industry in the region.
Achievements
Katie Potter has consistently overachieved sales targets throughout her career, demonstrating her ability to build highly profitable markets from scratch. Her work in various roles has contributed to the success of the organizations she has been part of, particularly in the areas of digital advertising and business development.