Laura Montero Hernández
About Laura Montero Hernández
Laura Montero Hernández is a Publisher Sales Manager at Teads.tv, where she has worked since 2014. She has a background in marketing and event management, with previous roles at Accenture, HOTWords, and IDC.
Current Role at Teads
Laura Montero Hernández serves as the Publisher Sales Manager at Teads.tv, a position she has held since 2014. In this role, she monitors programmatic activity within the company's private marketplace, focusing on aspects such as floor prices, scenarios, and waterfalls. She provides training to publishers, guiding them on how to upload their own campaigns and deals. Laura specializes in outstream video formats, including inread landscape, scroller, canvas, and square. Additionally, she supports both national and international sales teams by preparing lists for proposals and managing MRG Deals with top publishers in Spain to optimize video inventory monetization.
Previous Experience at Accenture
Before her tenure at Teads.tv, Laura Montero Hernández worked at Accenture as Responsable de Marketing, Comunicación Interna y Eventos in the Departamento de Facilities & Services from 2008 to 2009. During her one-year role, she was responsible for marketing and internal communication initiatives, as well as organizing events within the department.
Experience at HOTWords
Laura held the position of Publisher Manager at HOTWords from 2011 to 2014. Over the course of three years, she managed publisher relationships and was involved in various aspects of publishing operations, contributing to the company's growth and success in the digital publishing space.
Educational Background
Laura Montero Hernández has a diverse educational background. She studied at Universidad Complutense de Madrid, where she achieved a licenciatura in Ciencias de la Información, focusing on Publicidad y Relaciones Públicas, from 2001 to 2006. She also completed a Máster de Creación de Empresas at Escuela de Negocios EOI from 2007 to 2008. Additionally, she attended Cesma Escuela de Negocios for a Curso Superior in Técnico Visual Merchandising y Escaparatismo from 2009 to 2010, and she studied at Centro de Formación en Seguros y Finanzas, completing a Módulo Superior de Actividades Administrativas en la relación con el Cliente in 2010.
Event Management Experience at IDC
Laura Montero Hernández worked at IDC in a role focused on event management from 2006 to 2008. Over two years, she contributed to planning and executing various events, enhancing her skills in coordination and logistics within the corporate environment.