Lucio Mormile
About Lucio Mormile
Lucio Mormile serves as the VP of Performance Advertising for Southern Europe, Eastern Europe, and MENA at Teads, a position he has held since 2022. He has extensive experience in advertising and marketing, having previously worked in various roles at Teads and Ebuzzing, as well as at Microsoft and RCS MediaGroup.
Current Role at Teads
Lucio Mormile serves as the Vice President of Performance Advertising for Southern Europe, Eastern Europe, and MENA at Teads. He has held this position since 2022 and operates from Milan, Lombardy, Italy. In this role, he is responsible for overseeing performance advertising strategies across multiple regions, focusing on optimizing advertising performance and driving revenue growth.
Previous Experience at Teads
Lucio Mormile has an extensive history with Teads, having worked in various roles since 2014. He was the Director of Business Operations from 2014 to 2022, where he managed business operations and strategy. He also served as Head of Performance Advertising for Southern and Eastern Europe & MENA from 2019 to 2022, and as Head of Programmatic from 2016 to 2019. His tenure at Teads has been marked by a focus on enhancing programmatic advertising capabilities.
Experience at Ebuzzing
Prior to his roles at Teads, Lucio Mormile worked at Ebuzzing. He served as the International Publisher Sales Director for seven months in 2014 and as Publisher Sales Manager for Italy from 2012 to 2013. Additionally, he held the position of Head of Publishing Italy from 2013 to 2014. His experience at Ebuzzing contributed to his expertise in publisher sales and advertising strategies.
Educational Background
Lucio Mormile has a solid educational foundation in business and marketing. He studied at Università Commerciale 'Luigi Bocconi', earning a degree in Economia Aziendale from 2002 to 2006. He also attended Università Cattolica del Sacro Cuore, where he achieved a Laurea Specialistica in Mercati e Strategie d'Impresa from 2007 to 2010. His studies included a year at Tulane University, where he obtained a Bachelor of Business Administration from 2004 to 2005. Additionally, he completed a program at MACH - Microsoft Academy for College Hires from 2011 to 2012.
Early Career Experience
Lucio Mormile began his career with roles in marketing and sales. He worked as a Marketing Assistant at Football Federation Victoria in Australia in 2007 and at RCS MediaGroup for Automobili.com in 2010. He also gained experience at Microsoft, where he held various positions including Inside Account Manager, Licensing Sales Specialist, and Media Buyer Lead between 2010 and 2012. These early roles helped him develop skills in marketing and account management.