Ludovic Menard
About Ludovic Menard
Ludovic Menard is a Product Director at Teads, with a strong background in product management and corporate strategy. He has held various leadership roles in notable companies, including VIOOH and JCDecaux, and possesses expertise in data mining, revenue management, and business intelligence.
Current Role at Teads
Ludovic Menard serves as the Product Director at Teads, a position he has held since 2022. In this role, he focuses on optimizing product performance and managing partnerships, leveraging his extensive background in revenue and yield management. His expertise in corporate strategy is essential for guiding product development and aligning it with market needs. Menard works from Montpellier, Occitanie, France, contributing to the company's mission in the digital advertising space.
Previous Experience in Digital Advertising
Before joining Teads, Ludovic Menard held significant positions in the digital advertising sector. He worked as Vice President of Products at VIOOH from 2018 to 2022, where he was responsible for product strategy and development. Prior to that, he was Head of Group IS Sales Projects at JCDecaux from 2016 to 2018. His earlier roles included Account Executive and Project Director at Criteo and CRM Project Director at Kompass, providing him with a robust foundation in product management and client relations.
Educational Background
Ludovic Menard has a strong educational foundation in management and engineering. He studied at HEC School of Management, focusing on Corporate Strategy and Change Management in 2013. He also holds a Master's degree in Engineering from Ecole Centrale de Nantes, where he studied from 2003 to 2006. Additionally, he completed a rigorous program in Mathematics at CIV, which further developed his analytical skills.
Skills and Expertise
Ludovic Menard possesses a diverse skill set that includes data mining, machine learning, business intelligence, and forecasting techniques. These skills are particularly valuable in the digital advertising and media industries. His experience in CRM and cash management supports a comprehensive approach to product management. Menard's expertise in managing partnerships and corporate strategy enhances his effectiveness in his current role at Teads.
Career Progression
Ludovic Menard's career spans various roles and responsibilities across multiple organizations. He began as a Business Consultant at mereo from 2006 to 2008 and progressed to Managing Director from 2010 to 2014. He also served as Consulting & RD Director at mereo for nearly a year. His experience in engagement management at InovenAltenor from 2014 to 2016 further solidified his project management skills, paving the way for his subsequent leadership roles in the industry.