Luis Resola
About Luis Resola
Luis Resola serves as the Vice President of Supply for Latin America at Teads, where he oversees a team of 14 professionals and manages over 600 publishers across the region. He has a diverse background in media and digital marketing, having held various leadership roles in companies such as Mobi Targets and France Telecom.
Current Role at Teads
Luis Resola serves as Vice Presidente Supply Latin America at Teads since 2022. In this role, he oversees a team of 14 Publisher Sales Managers and Publisher Account Managers. His responsibilities include managing over 600 publishers and 2,500 websites across Latin America, covering both desktop and mobile platforms. He focuses on maintaining relationships with premium media brands in the region and frequently travels to engage with local media companies in various countries.
Previous Experience in Digital Marketing
Before joining Teads, Luis Resola held several significant positions in the digital marketing sector. He was the Chief Publishers, Operations & Business Development Officer at Mobi Targets from 2012 to 2013. He also worked at Teads as LATAM Publisher Director from 2016 to 2022 and as SPAIN Publisher Sales Director from 2014 to 2016. His experience includes a role as Chief Digital Officer at Telemadrid from 2009 to 2011 and Digital Manager at Metro News S.L from 2006 to 2009.
Academic Background
Luis Resola has a solid academic foundation in journalism and business management. He earned a Bachelor's degree in Journalism from Universidad de Navarra, studying from 1989 to 1994. He also completed a Master's degree in Editorial at Universidad de Salamanca from 2005 to 2006. Additionally, he pursued an Advanced Management Program at Instituto de Empresa in 2012, enhancing his skills in business administration and management.
Teaching Experience
Luis Resola has experience in academia, having served as a Media and Digital Marketing Professor at Next International Business School in Madrid from 2015 to 2016. This role allowed him to share his expertise in digital marketing with students, contributing to their understanding of the industry.
Industry Engagement
In his current role, Luis Resola actively engages with the media landscape in Latin America. He personally manages relationships with premium media brands and frequently travels to countries such as Mexico, Brazil, Colombia, Argentina, Peru, Chile, and the US Hispanic market. His efforts focus on fostering partnerships and understanding local market dynamics.