Manuel Künzi
About Manuel Künzi
Manuel Künzi serves as the Global Industry Director for FMCG at Teads in Zurich, Switzerland, a position he has held since 2021. With extensive experience in brand strategy and marketing across various sectors, he has previously worked at British American Tobacco and Oettinger Davidoff AG.
Current Role at Teads
Manuel Künzi serves as the Global Industry Director for Fast-Moving Consumer Goods (FMCG) at Teads, a position he has held since 2021. He operates from Zurich, Switzerland, where he focuses on developing and implementing strategies tailored to the FMCG sector. His role involves leveraging his extensive marketing experience to drive growth and enhance brand visibility within the digital advertising landscape.
Previous Experience at British American Tobacco
Prior to his current role, Künzi held various positions at British American Tobacco over a span of more than a decade. He served as the Director of Global Brand Strategy for DUNHILL from 2012 to 2015, and earlier, he was the European Brand Manager for Pall Mall & Dunhill from 2005 to 2008. His tenure included roles such as Head of Marketing Operations in the Netherlands and Switzerland, as well as Brand Manager for Parisienne.
Education and Expertise
Künzi has a solid educational foundation, having earned a Master's degree in Business Administration from the University of St. Gallen HSG from 1994 to 2000. He also studied at the IMD Business School in 2007 and 2012, focusing on advanced business management concepts. His expertise encompasses consumer engagement, omni-channel marketing models, and specialized knowledge in premium cigars, reflecting his diverse skill set in marketing and brand strategy.
Teaching Role at SIB Swiss Institute for Business Administration
In addition to his corporate roles, Künzi has been a tutor at the SIB Swiss Institute for Business Administration since 2017. He teaches the Chief Digital Officer NDS HF program, sharing his extensive knowledge and experience in digital marketing and business strategy with students. This role allows him to contribute to the education of future leaders in the digital landscape.
Career Background
Künzi's career began with an internship at Swiss International Air Lines in 1997. He later worked at STC Switzerland Travel Centre AG as an Assistant to the Managing Director. His early career included various roles at British American Tobacco, where he progressed from Management Trainee to several senior marketing positions. His diverse experiences across different sectors and roles have equipped him with a comprehensive understanding of marketing and brand management.