Maria Beatriz Blanco
About Maria Beatriz Blanco
Maria Beatriz Blanco serves as the VP of Marketing for LATAM at Teads, where she has worked since 2020. With extensive experience in digital marketing strategies and team development, she has held significant roles at Fox Networks Group and Leo Burnett, contributing to the success of various iconic brands.
Work at Teads
Maria Beatriz Blanco has been serving as the Vice President of Marketing for the Latin American region at Teads since 2020. Based in the Miami/Fort Lauderdale area, she has focused on team development and the implementation of digital marketing strategies. Her role involves enhancing brand visibility and consumer engagement through innovative marketing initiatives.
Previous Experience at Fox Networks Group
Before joining Teads, Maria Beatriz Blanco held the position of Vice President of Marketing at Fox Networks Group from 2006 to 2019. During her 13 years there, she was responsible for leading marketing efforts and managing commercial partnerships across the Latin American market. Her work contributed to the communication strategies of globally recognized brands.
Background in Marketing and Advertising
Maria Beatriz Blanco has a solid educational foundation in marketing and advertising. She earned a Bachelor's Degree in Marketing & Advertising from IUTV and also studied at London Metropolitan College, where she obtained a Diploma in Business Administration & Management. Additionally, she pursued further education at Northwestern University's Kellogg School of Management, focusing on Digital Marketing Strategies.
Experience at Leo Burnett
Prior to her tenure at Fox Networks Group, Maria Beatriz Blanco worked as an Account Director at Leo Burnett from 1999 to 2005. During her six years in the Caracas area of Venezuela, she managed client accounts and contributed to various integrated marketing campaigns, enhancing her expertise in B2B marketing and public relations.
Expertise in Marketing Strategies
Maria Beatriz Blanco is recognized as an advertising expert with a proven track record in developing innovative marketing initiatives. She specializes in experiential marketing, which enhances consumer engagement and shapes the communication strategies of iconic brands. Her diverse background includes public relations, event management, and integrated marketing campaigns.