Marina Alexandra Clifton Goldney
About Marina Alexandra Clifton Goldney
Marina Alexandra Clifton Goldney is an experienced Account Manager currently working at Teads in Argentina, where she has been since 2019. She has a background in advertising and has held various roles in media operations and campaign management across several companies.
Work at Teads
Marina Alexandra Clifton Goldney has been working at Teads as an Account Manager since 2019. In this role, she is responsible for revenue delivery across Programmatic, Managed Service, and Self Serve campaigns. Her focus includes up-selling and cross-selling to enhance campaign performance. Goldney partners with Sales and Publishing teams to develop and execute branding and performance campaigns. She also maintains and strengthens business relationships with Trading Desks, Demand-Side Platforms (DSPs), agencies, and direct advertisers.
Previous Experience in Digital Media
Prior to her current position at Teads, Goldney held several roles in the digital media industry. She worked at Infobae from 2012 to 2014 as a Trafficker and later served as Jefa de Operaciones Comerciales from 2014 to 2017. In 2017, she worked at RPA Media Place as Publisher Operations for seven months. Additionally, she began her career at Grupo Clarín as a Trafficker from 2010 to 2012. These roles contributed to her expertise in campaign pacing and performance optimization.
Education and Expertise
Marina Alexandra Clifton Goldney studied at Universidad de Ciencias Empresariales y Sociales, where she achieved a Licenciatura en Publicidad from 2004 to 2011. Her educational background provides a foundation for her expertise in advertising and campaign management. Goldney specializes in monitoring and optimizing campaign lifecycles, collaborating with media and creative agencies, direct advertisers, and internal teams to ensure successful outcomes.
Background in Advertising Operations
Goldney has a solid background in advertising operations, with experience in various roles that have shaped her skills in the industry. Her work at Infobae and RPA Media Place involved managing commercial operations and publisher operations, respectively. This experience has equipped her with a comprehensive understanding of the digital advertising landscape and the intricacies of campaign management.